Jim stresses the notion of stock ownership and not love. While many of us think that we actually own a piece of a company when we own stock, Cramer takes exception to this idea.

While you have a fractional interest in the company, technically, you hold no real rights. If every stockholder were actually an owner that would mean that we also have a debt obligation should the company operate in debt. Given this fact our stocks can never have a negative valuation. So his conceot is correct, we are loaning the company money for an interest ion their future business.

Another important concept is Cramers repeated phrase of buy and homework. Jim believes the idea of buy and hold is long dead and should be abandon by all investors. Instead he thinks we should take an active role in the management of any stock and make decisions on selling based of study. Each week we should be spending at least one hour per week researching every stock that we own.

Of course he goes on to tell us what that research is: reading the news articles, looking at the balance sheets, listening to conference calls, and studying the charts. By doing this we can make good and rational decisions about when to buy and or hold a stock.

These are just a few of the many tips and advise that fill the books by Jim Cramer. More of his personal trading rules are talked about as well as which stocks to buy depending on where the economy is.

If you don't have the time or don't feel confident that you can make the best investment choices, consider subscribing to a service like Action Alerts Plus where an expert like Jim Cramer is doing your research for you and all you have to do is buy and sell when they tell you to execute the trade. The tips and advise offered in Action Alerts are invaluble and only add to the valuble information in the books.

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